Benjamin Gifford's Blog (2)

For busy entrepreneurs, finding the time to measure business performance is not always easy, but it is vitally important. The reason why so many businesses - particularly high performing businesses - measure things is to have more control over the destiny of their business. To Avoid Knowing Too Late In a training business, decision makers were evaluating whether an end of year revenue target had been met. No it hadn't, and they had lots of excuses, like how the market was changing and t… Continue

How To “Recession-Proof” Your Business! By Andrew Lawson Australia, like the rest of the world, is facing the probability of a recession next year due to the global financial meltdown. Consequently, many business owners fret that a recession will mean fewer customers and reduced sales as people limit their discretionary spending. Therefore, it’s critical for business owners to take steps NOW to minimise the damage to their businesses that could happen as a result of a recession. Many o… Continue